How to Create Engaging eLearning Content for Contemporary Learners


How to Create Engaging eLearning Content for Contemporary LearnersToday, in the booming digital world, all the information we need can be accessed through the internet using various platforms. Learning is now made accessible through eLearning tools and techniques now being used in both learning institutions and corporate organizations. Modern learners are now more inclined to use technology to learn effectively, hence the demand for unique and engaging eLearning content.

As gadgets continuously saturate the market, we rely more deeply on the digital world to create and spread information. This makes the learning experience easier, but it also presents a few problems due to society’s growing dependence on gadgets and social networking. A recent study conducted by Microsoft revealed that the human attention span has now become shorter compared to ten years ago. A short attention span may affect the learning progress of an individual, especially in the wake of so many distractions brought about by the digital age.

What must eLearning content creators consider when developing content for contemporary learners? Listed below are simple tips:

  1. Determine the purpose of the content.
    Instead of focusing on the specific objectives of the eLearning course, learners would find content more valuable if the course’s real-world benefits were highlighted as well. It is important, especially for adult learners, to know how the course will be able to improve their work performance or mastery of a certain skill or task. With various eLearning courses available online, people will most likely invest their time, effort and money on something that they can benefit from long-term.
  2. Use simple and concise information when writing and organizing data.
    Most people are easily turned off by long texts and videos, especially when most individuals prefer shortcuts and instant results. With the popularity of vines and GIFs, most learners will most probably choose an eLearning course that can be easily accomplished in a short span of time. When developing content, it is important to carefully consider how you write your text, and how you choose your graphics and images. Condensing lengthy data using the most appropriate graphics and images will help you deliver the course’s primary learning goals and objectives effectively.
  3. Design Visually Engaging Graphics and Interactive Elements
    Visuals affect both our brain and our emotions much faster than plain text. Because of this, images and graphics play a huge part in the effectiveness of eLearning content. According to a study, 65 percent of the global learning population is comprised of visual learners. This means the demand for eLearning content will not wane, especially in an age dominated by smartphones and computers. It is important to design content using aesthetically pleasing design elements that will make the process more interesting and enjoyable for the learner. Using the right kind of visuals for your eLearning content will help your learners retain and comprehend information better, and motivate them to positively engage with the course and the learning community.

Aside from careful research and curation of data, it is also crucial to consider who your target audience is so that age-appropriate information and teaching strategies may be applied, making  the eLearning course more valuable, timely and engaging.

ADEC Innovations Knowledge Management is a key player in learning and development and the educational services industry. We bring customized learning solutions that facilitate effective learning in both academic and corporate settings. Dial +63 2 7750632 or visit to learn about effective learning methods for your organization and school, and trends in 20th century learning.